- Obtain high availability with multiple automatic failover options
- Increase app responsiveness by leveraging performance routing
- Seamlessly combine on-premises systems and cloud systems
- Get actionable insights based on user traffic volumes and patterns
DNS-based load balancing
Azure Traffic Manager operates at the DNS layer to quickly and efficiently direct incoming DNS requests based on the routing method of your choice. An example would be sending requests to the closest endpoints, improving the responsiveness of your applications.
Choose from flexible traffic routing options
Azure Traffic Manager offers six types of DNS-based traffic routing: Priority, performance, geographic, weighted round-robin, subnet, and multi-value. Choose the one that’s right for you or combine, using nested profiles.
Reduce application downtime
Traffic Manager can improve the availability of important applications by monitoring your Azure services, or external websites and services, automatically directing users to the next best location when there’s a failure.
Improve app performance and content delivery
Traffic Manager makes your applications more responsive and improves content delivery times by directing your customers to Azure end points or an external location with the lowest network latency.
Distribute user traffic over multiple locations
Traffic Manager can direct your customer traffic and distribute it across multiple locations, such as multiple cloud services or multiple Azure web apps. Traffic Manager can also help you with your geofencing needs, using the geographic routing method.
Use with your on-premises datacenter
Traffic Manager is a popular option for on-premises scenarios, including burst-to-cloud, migrate-to-cloud, and failover-to-cloud. Use it to upgrade or perform maintenance on your on-site datacenter without inconveniencing customers.
Geographic fencing of your application users
Traffic Manager provides you with Geographic routing capabilities to ensure content localization and adherence to data sovereignty regulations. Applying geofencing allows users connecting from specific geographic regions to be routed to specific endpoints.
Obtain actionable insight about your users
Use the Traffic View capability in Traffic Manager to see where your users are connecting from and the quality of their digital experience.
Why trust Traffic Manager?
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Microsoft invests more than USD 1 billion annually on cybersecurity research and development.
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We employ more than 3,500 security experts dedicated to data security and privacy.
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Azure has more certifications than any other cloud provider. View the comprehensive list.
Learn more about Traffic Manager pricing
- No upfront cost
- No termination fees
- Pay only for what you use
Customers running Traffic Manager on Azure today
Everything you need to get started
Get instant access and a $200 credit by signing up for a free Azure account.
Learn how to use Traffic Manager with 5-minute quickstart tutorials and documentation.
Enhance Traffic Manager with additional features and products, like security and backup services.